BIMPhD LogoSina SafaeeBIM Manager • Founder of BIMPhD

Iran Mall — BIM Management

Role: BIM Manager. Founded BIM processes; led coordination and documentation.

BIM Technician Role (2017–2018, Amoodrah Consulting Engineers)

As a BIM Technician, my work on Iran Mall was focused on hands-on modeling, integration, and technical coordination for one of the largest mixed-use developments in the region:

  • Model Integration: Brought together architectural, structural, and MEP models into federated BIM packages. This allowed the project team to visualize the entire building system in 3D and identify risks early.
  • Standardization: Helped develop and enforce BIM protocols, including naming conventions, parameter standards, and Revit family templates. This reduced coordination errors by more than 20%.
  • Clash Detection: Orchestrated clash-detection sessions in Navisworks, translating technical issues into clear, actionable resolutions for architects and engineers.
  • Mentorship: Supported junior staff by teaching Revit modeling practices, project workflows, and BIM standards.
  • BIM Library Development: Created and optimized Revit families and detail libraries that reduced modeling time and improved cross-discipline accuracy.
  • Client / Contractor Support: Worked directly with external stakeholders to align BIM outputs with project goals, providing transparent documentation that contractors could trust.

This stage gave me a deep technical understanding of how large-scale BIM projects function and laid the groundwork for my later leadership role.

3D Architecture view
3D Structure view

BIM Coordinator / BIM Manager Role (2018–2020, Amoodrah Consulting Engineers)

As I grew into a leadership role, I became the BIM Coordinator / BIM Manager for Amoodrah on the Iran Mall project. My focus shifted from hands-on modeling to management, leadership, and process control:

  • BIM Department Founder: Established the firm’s first dedicated BIM unit, designing workflows and toolsets specifically for Iran Mall and later projects.
  • BIM Execution Plan (BEP): Created a modular BEP tailored to the project’s complexity, defining LOD requirements, team responsibilities, and data exchange formats in line with ISO 19650 principles.
  • Multi-Discipline Coordination: Led weekly BIM coordination meetings across architecture, structure, MEP, and façade design teams. Managed federated models and ensured alignment of all disciplines.
  • Clash Resolution: Ran structured clash detection and reporting routines in Navisworks. Systematically tracked issues, assigned responsibilities, and followed through to resolution, reducing rework during construction.
  • Documentation & BOQs: Oversaw the production of construction-ready documentation, quantity take-offs, and schedules extracted from BIM models. Ensured all deliverables met client and regulatory requirements.
  • Stakeholder Engagement: Presented BIM strategies, progress, and model outputs to senior stakeholders, including developers and project managers. Ensured digital delivery matched construction milestones.
  • Training & Standards: Trained architects and engineers on BIM tools, fostering a collaborative and BIM-literate project team. Built onboarding guides and standards that were adopted firm-wide.
MEP model
Structural detail

BIM Implementation for Iran Mall (Strategic Contributions)

Beyond day-to-day coordination, I was directly responsible for introducing BIM into Amoodrah’s workflows for Iran Mall — effectively transforming the firm from 2D-based methods into a BIM-capable organization:

  • Introduced BIM Workflows: Championed the transition from CAD-based drafting to BIM, demonstrating the value of 3D coordination, automated documentation, and model-based construction support.
  • Custom Standards & Templates: Developed Revit templates, detail libraries, and family standards specifically tailored to the scale and complexity of Iran Mall.
  • Process Transformation: Redesigned internal workflows to integrate BIM into every phase of the project — from design development and clash detection to construction support and as-built documentation.
  • Efficiency Gains: Reduced design review cycles significantly by replacing manual checking with model-based coordination.
  • Legacy Impact: The BIM standards and workflows I created for Iran Mall became a foundation for Amoodrah’s future projects, cementing BIM as part of the company’s DNA.
Plans and documents
Parking and circulation

Summary for Website

On the Iran Mall project, I had the rare opportunity to contribute at every level: from BIM Technician, where I was hands-on with model integration and clash detection; to BIM Coordinator / Manager, where I built workflows, led multidisciplinary coordination, and presented to stakeholders; and finally as the BIM Implementation Lead, responsible for establishing BIM in the company’s practice. This project was both a technical and managerial milestone in my career, proving that BIM could transform delivery, reduce risk, and create lasting value for one of the most ambitious developments in the Middle East.

Architecture

MEP

Structure

Clash Detection

Parking & Circulation